DSI Academy

A leading transformational training and consulting firm that provides a comprehensive suite of services in training, consulting and coaching with deep expertise in service excellence, professional presence, fitness and health, leadership and other change management solutions. DSI partners with clients to deliver these customized solutions that enrich lives and create a lasting competitive advantage.

Our Team

We are a team of highly motivated, energetic professionals committed to assisting individuals and organizations achieve outstanding performance. Our team is dedicated to partnering with our clients and strategic business partners to provide the best outcomes to help our clients to achieve a leading position in their industry.

Christina Wong

Managing Director
Forte: Service Excellence, Professional Image, Communication Skills, Leadership and Presentation Skills

Christina’s specialization is in service excellence, professional image, communication skills, leadership, coaching for management, team collaboration for senior management, management strategies and train-the-trainer. She conducts CEO Workshops for the group of CEOs from the largest private healthcare conglomerate in Malaysia. She also specializes in the healthcare sector and works closely with organisations in the industry to identify learning needs, design and implement results-impacting measures to attain a leading position in the industry. With her strong healthcare background, she provides value-added service excellence training to more than 20 hospitals in the region.

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Dr Ngoi Sing Shang, MD

Healthcare Advisor
Forte: General Surgery, Surgical Oncology, Colorectal Surgery

With more than 33 years in the healthcare, Dr Ngoi Sing Shang is Singapore's leading laparoscopic surgeon.
Dr Ngoi specializes in various fields in surgery, especially colorectal surgery and minimally invasive surgery and practises at the Gleneagles Medical Centre, Mount Elizabeth Novena Hospital and Farrer Park Hospital.

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Agnes Kang

Forte: Presentation Skills, Service Excellence, Leadership Essentials - Decision-Making Influence, Coaching for Growth, Body Language, Train the Trainer.

Agnes brings with her more than 7 years of experience in service excellence, management and personal development training for various leading organisations in the services/transportation/healthcare industries. She has worked with Disney Institute to develop over S$5.5mil worth of service excellence training programs to enhance the SMRT services.

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Albert Kho

Forte: Presentation Skills, Interpersonal Communications, Sales & Marketing, Customer Services, Personal Effectiveness and Performance Management.

Albert is a communication specialist with real-life, hands-on experience in all his areas of specialisation. He has trained cross-cultural audiences overseas including ASEAN countries, Maldives, and Mauritius. With a personal interest in the area of Service Excellence, Albert regularly conducts service quality trainings for private organisations.

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Ann Khong

Forte: Contact Centre Set Up, Integration & Management, Customer Service, Team Management, Culture Transformation, Change Management, Event Organisation, Vendor Management, Channel Management, Business Process Improvements & Business Excellence in the Manufacturing, Printing, Cards & Banking industries.

Ann has served as Head of Customer Contact Centers of American Express International, Standard Chartered Bank, OCBC Bank and DBS/POSB Bank.  In her 35 years career, she has successfully helped these organizations to garner many awards and accolades to name a few, Best Contact Center of the Year, Best Retail Bank of the Year, Best Social Media Platform, Best Technological Innovation & Business Excellence Certification & Awards.

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Clare Poon

Forte: Service Excellence, Workplace Learning Facilitation, Career Development, Instruction Design, Curriculum Development

With 15 years of experience in building capabilities and influencing learning using various platforms, Clare is an experienced learning solutionist who is passionate to design meaningful and authentic learning moments that impact learning and eventual work performance.

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Joan Heng

Forte: Executive Coaching & Mentoring, Talent Management, Leadership Development, Job Re-Design, Learning Experience Evaluation & Delivery, Organisational Analysis, Workplace Facilitation and Workplace Performance Diagnosis

Joan has accumulated significant talent and leadership development experience through her senior HR leadership roles in various organizations. She has successfully developed talent management strategies, programs and frameworks to drive talent development and succession planning – building different levels of leadership pipeline, from assessing the potential and readiness of the High-Potentials, to identifying the skills and knowledge; strengths and gaps for development. 

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Ken Lim

Forte: Presentation skills, service excellence, sales prospecting and negotiation skills.

Ken's training career began in the mid 90's when he pioneered a set of training program for Canon which transformed the copier sales team into the solution sales force today. He joined HP at the beginning of the millennium and over a 6-year period, Ken has formulated and facilitated a set of training program to IT solution providers across the South East Asia region.

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Lawrence Koh

Forte: Healthcare Logistic, Supply Chain

Lawrence has 30 years of healthcare supply chain experience, working in various hospitals and clinics in Singapore, Bangkok, Yangon, Dhaka, Manila, Cairo, Shanghai and the United Arab Emirates.

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Leonard Tay

Forte: Customer Service, Change Management, Service Innovation, Systems Thinking, Problem Solving & Decision Making, Personal Effectiveness

Leonard has been an active training professional for more than 24 years with experience in the areas of Business Development, Customer Service, Information Technology including Training Delivery and Consultancy,

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Lina Tan

Forte: Strategic Planning, Marketing Management, Training Facilitation, Curriculum Development

Lina has worked in many countries at both local and regional levels in diverse industries before her active involvement in adult education, training and development. She is currently a Facilitator with IAL (Workplace Learning, ACLP, CWLS), an Associate with SUSS, SHDSS (Action Learning) and NTU CCE (Event Management) and Skills Future Mentor with EnterpriseSG.

She has written Competency Standards, Curriculum Training and Assessment Guides and Standard Assessment Plans for WDA in support of WSQ frameworks. She was involved in the development of the competency standards for the Casino Gaming industry and the Diploma in Culinary Arts.


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Lucinda Lim

Forte: Professional image

Lucinda's expertise is on colour analysis, style and body analysis, personal grooming, deportment, poise and posture, social and business etiquette, dining etiquette, skincare and makeup. She is a registered trainer with the Ministry of Education, and has conducted trainings in secondary schools, junior colleges, ITEs, and Polytechnics. She is also an approved People's Association trainer and conducts skincare and makeup, style and body analysis, poise and dining etiquette workshops in Community Centres and RCs.

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Pat Mun Fai

Forte: Management and Marketing, Sales and Business Management, WSQ Service Excellence Modules, WSQ Diploma in Retail Management, WSQ Diploma in Tourism and Diploma in Hospitality, Implementation and Marketing Strategy, Situational Analysis

A Management and Marketing Practitioner with more than 30 years of Sales, Marketing and Business Management experience, Mun Fai has successfully recruited, developed and trained numerous people who have become successful managers today. He understands the behaviour of the local and regional markets well.

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Roger Ong

Forte: Communication, Service Excellence and Personal Grooming, Leadership Skills, Human Resource, Career Management and Motivational Skills

A dedicated and passionate service champion with 18 years of progressive accomplishments in the aviation service industry, Roger's numerous service training experiences include conducting scenario based service workshops, service recovery, customer experience mapping and mystery audit.

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See Teck Meng

Forte: Problem Solving and Decision Making, Effective Communications, Coaching, Leadership & Management, Competency Mapping, Curriculum and Courseware Development

Teck Meng has developed competency maps of required training for identified skills through job and task analyses for talent development programmes for Mead Johnson Nutrition, Singapore Technologies Marine Limited and Resorts World Sentosa.

While in collaboration with learning design team comprising multimedia developers and video technologists, he has also developed technology enhanced learning course materials for Nanyang Technological University and Singapore Armed Forces.


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William Ledbetter

Forte: Voice Work, Presentation through Story Telling, Public Speaking, Communication Skills, Voice of Customer, Employee Engagement.

William arrived in Singapore in 2002, and for the 13 years since, he has had the opportunity and privilege to work - as educator, workshop designer & facilitator, theatre practitioner and host.

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